Gartner Research

Market Guide for Email Optimization

Published: 25 September 2018

ID: G00367547

Analyst(s): Benjamin Bloom , Noah Elkin


Marketing leaders confront performance challenges, new business requirements and inflexible technology in their email marketing platform. Use this research to identify agile and cost-efficient optimization tools and services for your email marketing program.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • Data Hygiene and Segmentation
  • Content Management
  • Personalization and Automation
  • Deliverability and Analytics
  • Agencies and Service Providers
  • Email Optimization Vendors

Representative Vendors

  • Market Introduction

Market Recommendations

Gartner Recommended Reading

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