Gartner Research

How to Create a Business Case for a Master Data Management Program

Published: 08 October 2018

Summary

A solid business case is essential for a successful MDM program. Data and analytics leaders should use Gartner’s seven-step process to develop a business case that will attract engagement from business stakeholders and demonstrate business value through measurable key performance indicators.

Included in Full Research

  • Key Challenges
  • Seven Steps to a Successful MDM Business Case
    • 1. Identify Your Business Vision and Strategy, and the Project’s Stakeholders
    • 2. Select Business Performance Metrics to Support Your MDM Strategy
    • 3. Establish a Baseline for the Selected Business Metrics Before the Project Begins
    • 4. Negotiate Targeted Improvements to the Baseline Performance Levels
    • 5. Convert the Targeted Improvements to Baseline Performance Levels Into Financial Results
    • 6. Model the Total Cost of Ownership
    • 7. Calculate the ROI
  • Example Completion Times and Stakeholders for Each Step
  • Avoid the Most Common Cause of Failure
  • A Business Case Is Just the Start

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