Published: 08 October 2018
Summary
A solid business case is essential for a successful MDM program. Data and analytics leaders should use Gartner’s seven-step process to develop a business case that will attract engagement from business stakeholders and demonstrate business value through measurable key performance indicators.
Included in Full Research
- Seven Steps to a Successful MDM Business Case
- 1. Identify Your Business Vision and Strategy, and the Project’s Stakeholders
- 2. Select Business Performance Metrics to Support Your MDM Strategy
- 3. Establish a Baseline for the Selected Business Metrics Before the Project Begins
- 4. Negotiate Targeted Improvements to the Baseline Performance Levels
- 5. Convert the Targeted Improvements to Baseline Performance Levels Into Financial Results
- 6. Model the Total Cost of Ownership
- 7. Calculate the ROI
- Example Completion Times and Stakeholders for Each Step
- Avoid the Most Common Cause of Failure
- A Business Case Is Just the Start