Gartner Research

2018 State of Personalization Report

Published: 24 October 2018

ID: G00704928

Analyst(s): Marketing Research Team


Fifty-six percent of marketing leaders have increased their personalization spend in 2018. However, the majority of marketers struggle to scale their personalization efforts. Review key findings from our cross-industry survey of more than 60 brands about their personalization systems and strategy.

Table Of Contents

Marketing Owns Personalization but Needs Strategy

Technology and Online Media Emerge as Key Personalization Spend Categories

Staffing Remains Key Barrier to Effective Personalization


Recommended by the Authors

About This Research


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