Published: 24 October 2018
ID: G00704928
Analyst(s): Marketing Research Team
Fifty-six percent of marketing leaders have increased their personalization spend in 2018. However, the majority of marketers struggle to scale their personalization efforts. Review key findings from our cross-industry survey of more than 60 brands about their personalization systems and strategy.
Marketing Owns Personalization but Needs Strategy
Technology and Online Media Emerge as Key Personalization Spend Categories
Staffing Remains Key Barrier to Effective Personalization
Conclusion
Recommended by the Authors
About This Research
Endnotes
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