Gartner Research

Presentation of Marketing Technology Survey 2018: Martech Adoption Surges as Brands Pursue Personalization, Measurement and Advertising Accountability

Published: 02 November 2018

ID: G00373361

Analyst(s): Bryan Yeager , Anna Maria Virzi

Summary

This research presentation, available as a download, is for the Marketing Technology Survey 2018 executive summary report. It addresses the question: “How are marketing leaders investing in, deploying and getting value out of their marketing technology stack?”

Table Of Contents

Overview

Methodology

  • Definitions
    • Additional research contribution and review:

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