Gartner Research

Survey Analysis: How CMOs Plan to Spend in 2019 by Industry

Published: 05 November 2018

Summary

Mobile marketing, digital advertising and marketing technology are key areas that will get higher budgets in 2019, according to Gartner’s 2018-2019 CMO Spend Survey. CMOs can use the marketing budget outlook for eight industries to compare strategies and budgets.

Included in Full Research

  • 2018 Marketing Budgets Average 11.2% of Company Revenue; Out of Eight Industries, Budgets Are Highest in the Travel Industry
  • Sixty-Three Percent of Respondents Expect Their 2019 Budgets Will Increase; 11% Expect a Cut
  • Nearly Two-Thirds of Respondents Plan to Increase Spending on Marketing Technology in 2019
  • Sixty-Eight Percent of Respondents Plan to Increase Spending on Mobile Marketing or Digital Advertising in 2019
  • Twenty Percent of Respondents Plan to Cut Spending on Offline Advertising; They Also Target Email Marketing for Cuts
  • Methodology
  • Definitions
    • Additional research contribution and review:

Analysts:

Anna Maria Virzi

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