Gartner Research

Make Your Customer Engagement Hub Real Time With Continuous Intelligence

Published: 08 November 2018

ID: G00366640

Analyst(s): Elizabeth Golluscio, W. Roy Schulte, Melissa Davis

Summary

Digital business and elevated buyer expectations drive the importance of real-time, contextualized customer experiences across the customer journey. Data and analytics leaders must apply real-time continuous intelligence in their customer engagement hub to drive the customer’s next-best action.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Implement Real-Time Continuous Intelligence to Maximize ROI Based on Key Gaps in the Customer Journey
  • Acquire or Develop the Skills Necessary to Implement a Real-Time CEH
  • Select the Continuous Intelligence Technologies Needed to Support Your CEH
  • Case Study

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