Gartner Research

Predicts 2019: Marketing Seeks a New Equilibrium

Published: 20 November 2018

ID: G00373939

Analyst(s): Ewan McIntyre , Benjamin Bloom , Andrew Frank , Charles Golvin , Eric Schmitt , Lizzy Foo Kune

Summary

Marketing leaders are caught in a vortex of destabilizing forces. Shifting consumer behaviors and technology innovation deprive them of equilibrium. Recovering it will require organizational alacrity, a laser focus on customer needs and a balanced embrace of automation.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client