Gartner Research

Assess 3 Strategic Use Cases for Personalization

Published: 13 December 2018

ID: G00377406

Analyst(s): Jennifer Polk

Summary

Personalization is not a goal, but it can help you reach goals like improved marketing effectiveness, revenue growth and customer satisfaction. This research helps marketing leaders assess three use cases for personalization, and identify and prioritize those that best align to their business goals.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Marketing Use Case
    • Getting Started
    • Resource Requirements
  • Digital Commerce Use Case
    • Getting Started
    • Resource Requirements
  • Customer Experience Use Case
    • Getting Started
    • Resource Requirements

Case Study

  • Marketing Use Case
  • Digital Commerce Use Case
  • Customer Experience Use Case

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