Gartner Research

How to Foster a Data-Driven Culture and Stakeholder Relationships That Last

Published: 20 December 2018

ID: G00378812

Analyst(s): Sally Parker


Securing buy-in and ongoing support for key initiatives remains elusive in organizations lacking a data-driven culture. Data and analytics leaders must strengthen the soft but vital skills of persuasion, engagement and alliance building across key stakeholders to drive success.

Table Of Contents
  • Key Challenges



  • Secure Executive Sponsorship
    • 1. Identify the Most Senior Person You Can Engage With
    • 2. Create a Common Language Based on Your Organization’s Key Business Goals
    • 3. Be Realistic About Your Organization’s Data-Driven Ambitions
  • Focus on Agreed Initiatives and Metrics to Form and Establish Ongoing Stakeholder Support
    • 1. Know Your Stakeholders
    • 2. Contextualize Preparation for Stakeholder Discussions
    • 3. Make Metrics Matter
  • Establish a Clear Communications Plan and Continuous Feedback Loop
    • 1. Establish Your Calling Card
    • 2. Continually Engage With Stakeholders

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