Gartner Research

How C&SI and Managed Service Providers Must Approach Their Product Strategy

Published: 08 January 2019

ID: G00380388

Analyst(s): Arup Roy


Service providers often attempt to diversify by commercializing in-house intellectual property as a packaged software product. However, this strategy often fails. Tech CEOs must develop a formal, product-orientated process alongside their service business to be successful in this approach.

Table Of Contents


  • Introduction: A Product Strategy Faces Many Challenges
  • Understanding the “Whole-Product” Concept
  • Identifying a Good Product Opportunity
  • Developing a Product Strategy

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