Gartner Research

Gartner Magic Quadrant for Sales Performance Management

Summary

The SPM market grew 13%, to $950 million, in 2018. Application leaders supporting sales technology should focus on operational excellence, while expanding their business case for emerging technologies such as algorithmic analytics and machine learning to remain competitive.

Published: 14 January 2019

ID: G00351463

Analyst(s): Melissa Hilbert Adnan Zijadic

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Anaplan
    • beqom
    • IBM
    • Iconixx
    • Incentives Solutions
    • NICE
    • Optymyze
    • Oracle
    • Performio
    • SAP (CallidusCloud)
    • Xactly
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision
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