Gartner Research

The Elusive CRM Magic Quadrant

Published: 11 January 2019

ID: G00376724

Analyst(s): Ed Thompson


Gartner does not provide one all-inclusive Magic Quadrant for customer relationship management. This research explains why, and points application leaders supporting CRM to our large range of related Magic Quadrants and Market Guides.

Table Of Contents


  • 1. Why Is There No Single Magic Quadrant for CRM?
  • 2. Which Vendors Are Included in the Most Magic Quadrants?
  • 3. Is There a List of Gartner’s CRM-Related Magic Quadrants and Market Guides?
    • Marketing
    • Sales
    • Customer Service
    • Field Service
    • Digital Commerce
    • Complementary to CRM
    • Industry-Specific CRM
    • Service Providers

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