Gartner Research

Survey Analysis: Insights to Kick-Start an Enterprise Multiexperience Development Strategy

Published: 12 February 2019

ID: G00383031

Analyst(s): Adrian Leow , Jason Wong


Engaging digital experiences extend beyond mobile and web apps. Application leaders can use Gartner’s survey findings and analysis to understand the essential platforms, technologies, architectures, processes and skills needed for multiexperience development across the digital user journey.

Table Of Contents

Survey Objective

Data Insights

  • Master Mobile Design, Development and Architecture to Begin a Multiexperience Journey
  • Build Internal Technology Innovation Competencies, but Balance Them With Capabilities From Vendors
  • Adopt Test Automation Tools and DevOps Practices to Support Multiexperience Development
  • Employ Cloud-Hosted AI Services Across Multiexperience Apps
  • Exploit Code Reuse to Optimize and Scale Multiexperience Development
  • Measure Multiexperience Development’s Value Across the User Journey
  • Engage With Business Partners and Address Design and Integration Barriers
  • Methodology
  • Definition

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