Gartner Research

Key Features for Customer Identity and Access Management

Published: 20 February 2019

ID: G00378004

Analyst(s): Mary Ruddy


Customer identity and access management capabilities — including user registration, consent management, authentication and SSO — are a digital business imperative. Technical professionals implementing CIAM must understand key features and vendor approaches.

Table Of Contents


  • CIAM Business Drivers
  • CIAM Requirements
    • Commonly Required Features
    • Architectural Requirements
  • Typical CIAM Buyers
  • Representative CIAM Solution Vendors
    • Categorizing CIAM Vendors by Primary Buying Audience
    • Categorizing CIAM Vendors by Deployment Options Supported
    • Competitive Landscape
  • Strengths
  • Weaknesses


The Details

  • Registration
    • Self-Service Registration
    • Social Registration
    • Delegated Administration
  • Progressive Profiling
  • SSO
  • Account Validation
  • Digital Identity Proofing
  • User Profile Management
  • Password Management
  • Stronger Authentication
  • Modern Consent and Privacy Management
  • Identity Creation and Storage
  • Data Aggregation/Integration
  • Process Extensibility
  • Multichannel Support
  • Marketing Capabilities
  • API Protection
  • Scale

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