Published: 06 March 2019
Analyst(s): Marketing to Small Business Research Team
To maximize ROI, marketing leaders must prioritize channel investments. Our annual channel survey identifies word of mouth as the most effective channel for small business owner likelihood of both recall and follow-up, but email and direct mail are also highly effective (and scalable) channels.
Table of Contents
Top Channels for Owner Message Awareness
Channels Small Business Owners Follow Up On
Most Effective Channels for Small Business Marketing
Recommended by the Authors
About This Research
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.