Gartner Research

Small Business Research: Most Effective Channels of 2018

Published: 06 March 2019

ID: G00704080

Analyst(s): Marketing to Small Business Research Team


To maximize ROI, marketing leaders must prioritize channel investments. Our annual channel survey identifies word of mouth as the most effective channel for small business owner likelihood of both recall and follow-up, but email and direct mail are also highly effective (and scalable) channels.

Table Of Contents

Table of Contents

Top Channels for Owner Message Awareness

Channels Small Business Owners Follow Up On

Most Effective Channels for Small Business Marketing


Recommended by the Authors

About This Research

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