Gartner Research

Small Business Research: Most Effective Channels of 2018

Published: 06 March 2019

ID: G00704080

Analyst(s): Marketing to Small Business Research Team

Summary

To maximize ROI, marketing leaders must prioritize channel investments. Our annual channel survey identifies word of mouth as the most effective channel for small business owner likelihood of both recall and follow-up, but email and direct mail are also highly effective (and scalable) channels.

Table Of Contents

Table of Contents

Top Channels for Owner Message Awareness

Channels Small Business Owners Follow Up On

Most Effective Channels for Small Business Marketing

Conclusion

Recommended by the Authors

About This Research

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.