Published: 06 March 2019
Analyst(s): Marketing to Small Business Research Team
To maximize ROI, marketing leaders must prioritize channel investments. Our annual channel survey identifies word of mouth as the most effective channel for small business owner likelihood of both recall and follow-up, but email and direct mail are also highly effective (and scalable) channels.
Table of Contents
Top Channels for Owner Message Awareness
Channels Small Business Owners Follow Up On
Most Effective Channels for Small Business Marketing
Recommended by the Authors
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