Gartner Research

Marketing Work Management: How to Control Chaos, Streamline Workflow and Gain Efficiency

Published: 25 March 2019

ID: G00378230

Analyst(s): Sally Witzky


Marketing’s daunting workload is bursting with urgent requests, inefficient systems, undocumented processes and lack of automation. Marketing leaders can implement work management processes and solutions to increase efficiency, effectiveness, visibility and control to attain high-performance teams.

Table Of Contents


  • Marketing Work Management Defined
  • Why Work Management Is Critical
    • Evolution of Work Management
    • Marketing Work Management Vendor Landscape
  • How to Address Three Common Work Management Challenges
    • Brand Reputation at Risk With Limited Time Available for Strategy
    • Misaligned Efforts Cause Inefficiency and Ineffectiveness
    • Outgrown and Disconnected Tools Inhibit Visibility and Automation
  • Making the Business Case for a Marketing Work Management Solution
  • What to Do Next

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