Gartner Research

How Progressive Web Apps Improve Digital Commerce Experience


Progressive web apps are a cost- and skills-effective way to reach a wide audience with a close-to-native app experience that supports the full customer life cycle. Application leaders for digital commerce technologies must plan for PWAs when designing digital commerce experiences.

Published: 09 April 2019

ID: G00379194

Analyst(s): Sandy Shen Adrian Leow

Table Of Contents
  • Key Challenges



  • Understand the Benefits and Limitations of PWAs
  • Decide Whether You Need a PWA, Native App or Both
  • Progressively Build PWA Capabilities
  • Acquire PWA Skills and Tools

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