Gartner Research

Magic Quadrant for Multichannel Marketing Hubs

Published: 18 April 2019

ID: G00361358

Analyst(s): Joseph Enever , Colin Reid , Adam Sarner , Noah Elkin , Benjamin Bloom

Summary

Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time. Use this research to evaluate effective MMH solutions.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • AgilOne
    • Cheetah Digital
    • Emarsys
    • Episerver
    • Evergage
    • IBM
    • Listrak
    • Marketo
    • Optimove
    • Oracle
    • Pegasystems
    • RedPoint Global
    • Resulticks
    • Sailthru
    • Salesforce
    • SAP
    • SAS
    • Selligent Marketing Cloud
    • Sitecore
    • Zeta
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Functionality
  • Digital Marketing Capability
  • Market Presence and Momentum
  • Vendor Viability

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Hub Vendors Differentiate on Client Service and Expertise

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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