Gartner Research

Use Three Design Thinking Principles in Everyday Product Management to Drive Innovation

Published: 01 May 2019

ID: G00387997

Analyst(s): Varun Nagaraj


Design thinking is a powerful problem-solving process for driving innovation, but it is not systematically used in everyday product management. Product managers must take advantage of design thinking by incorporating three core principles into appropriate product management activities.

Table Of Contents
  • Key Challenges



  • Apply Three Core Design Thinking Principles to Product Management Activities
    • Principle 1: User-Centric Reframing
    • Principle 2: Generative Interactions
    • Principle 3: Iterative Experimentation
  • Focus on a Subset of Product Management Activities Situationally Appropriate for Design Thinking

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