Gartner Research

Discovering the Road Map to Mobile App Success

Published: 14 May 2019

ID: G00389409

Analyst(s): L2 Intelligence Team

Summary

Although consumers spend less time on retail apps, brands have found success in utilitarian apps that drive interactions with products and services and experiential apps that deepen engagement. Best-in-class brands drive app downloads and usage and follow through with premium app features.

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