Gartner Research

2019 Digital Commerce Trends for Marketing Leaders

Published: 29 May 2019

ID: G00378376

Analyst(s): Jennifer Polk

Summary

In 2019, marketing leaders driving digital commerce growth can capitalize on a wider array of channels and techniques to improve the buying journey. Use these trends to meet customer expectations for a more convenient, relevant and streamlined buying journey, and to accelerate brand revenue growth.

Table Of Contents

Analysis

  • Conversational Commerce Accelerates
    • What We’re Seeing Now
    • What’s New for 2019
  • Hypercustomization Drives Brand Differentiation
    • What We’re Seeing Now
    • What’s New for 2019
  • Subscription Commerce Builds Brand Trust
    • What We’re Seeing Now
    • What’s New for 2019
  • Omnichannel Commerce Drives Advocacy and Incremental Revenue
    • What We’re Seeing Now
    • What’s New for 2019
  • Enterprise Marketplaces Expand the Customer Journey
    • What We’re Seeing Now
    • What’s New for 2019
  • Configuration Furthers Frictionless Commerce
    • What We’re Seeing Now
    • What’s New for 2019

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.