Gartner Research

Add Personalized Video to Your Content Marketing Mix

Published: 14 June 2019

ID: G00378215

Analyst(s): Anna Maria Virzi

Summary

Personalized videos bring more relevant and engaging content to the customer journey. Marketing leaders must first determine whether they have a solid reason to deploy this technique and then follow best practices for its use.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Find the Pivotal Moments in the Customer Journey Where Personalized Video Can Deliver Unique Value
  • Judge the Trade-Offs of Using Personalized Video or Targeted Video Over Traditional Video
  • Determine Your Organization’s Personalization Mastery and Build on Lessons Learned
  • Select a Personalized Video Provider Based on the Project’s Scope and Complexity

Case Study

  • Georgia State University Fights Summer Melt

Case Study

  • RE/MAX Puts the Spotlight on Sales Agents

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