Gartner Research

Secure Loyalty Program Accounts From Fraud to Preserve Customer Trust

Published: 19 June 2019

ID: G00387071

Analyst(s): Akif Khan, Kelsie Marian

Summary

Loyalty programs are increasingly being targeted by fraudsters due to weak fraud management practices and lucrative returns. Security and risk management leaders must protect loyalty program accounts from fraudulent abuse in order to preserve customer trust and avoid damage to brand.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Monitor Risk Across the Entire Customer Journey
  • Use Vendors to Increase Detection Scope
  • Deploy Fraud Detection in a Proportionate Manner

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.