Gartner Research

Secure Loyalty Program Accounts From Fraud to Preserve Customer Trust

Published: 19 June 2019

ID: G00387071

Analyst(s): Akif Khan , Kelsie Marian


Loyalty programs are increasingly being targeted by fraudsters due to weak fraud management practices and lucrative returns. Security and risk management leaders must protect loyalty program accounts from fraudulent abuse in order to preserve customer trust and avoid damage to brand.

Table Of Contents
  • Key Challenges



  • Monitor Risk Across the Entire Customer Journey
  • Use Vendors to Increase Detection Scope
  • Deploy Fraud Detection in a Proportionate Manner

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