Gartner Research

Magic Quadrant for Sales Force Automation

Published: 26 June 2019

ID: G00368698

Analyst(s): Theodore Travis , Melissa Hilbert , Adnan Zijadic , Ilona Hansen

Summary

The SFA market grew 12.8% to an estimated $6.9 billion in 2018. Vendors improved AI for data capture, predictive analytics and relationship intelligence in the past year. Our evaluation of 19 vendors helps application leaders choose the solution that best meets their sales execution requirements.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • bpmā€™online
    • Copper
    • CRMNEXT
    • Freshworks
    • Insightly
    • Microsoft
    • Oracle
    • Pegasystems
    • Pipedrive
    • PipelineDeals
    • Pipeliner
    • Salesforce
    • SAP
    • SugarCRM
    • Vtiger
    • X2Engine
    • Xiaoshouyi
    • Zendesk (Base)
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Honorable Mentions

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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