Gartner Research

Create Enterprise Marketplaces to Accelerate Digital Business

Published: 05 July 2019

ID: G00386889

Analyst(s): Sandy Shen, Jason Daigler

Summary

Organizations create enterprise marketplaces to allow third parties to sell through the platform to enrich offerings and stimulate growth. Application leaders for digital commerce technologies can use enterprise marketplaces to deliver various benefits to their digital business endeavors.

Table Of Contents
  • Key Challenges

Introduction

  • What Are Online Marketplaces and Enterprise Marketplaces?
  • Why Create an Enterprise Marketplace?

Analysis

  • Define Your Motivations and Benefits of Creating the Enterprise Marketplace
    • Improve Efficiency and Lower Costs
    • Grow the Business
    • Improve Customer and Partner Experience
  • Develop A Strategy to Evolve Your Marketplace
  • Ensure A Strong Start for the Enterprise Marketplace
    • Technology Solution
    • Partner Sourcing
    • Revenue Model
    • Operational Processes
    • Partner and Customer Communication and Education

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