Gartner Research

Use In-Application Feedback to Continuously Improve Product-Market Fit

Published: 09 July 2019

ID: G00393494

Analyst(s): Varun Nagaraj


In-application feedback data is generated in real time as users and services interact with a product. Product managers must systematically capture and transform in-application feedback into continuous insight and action that improves product-market fit and drives product leadership.

Table Of Contents
  • Key Challenges



  • Identify Relevant In-Application Feedback to Capture
  • Deploy the Right Toolset to Capture In-Application Feedback
  • Implement a Transformation Process to Turn Captured Feedback Into Insight and Action
    • Filter and Highlight
    • Blend and Augment
    • Interpret Collectively
    • Act on Insights

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