Market Guide for Virtual Customer Assistants

Published: 11 July 2019

ID: G00349067

Analyst(s): Magnus Revang, Bern Elliot, Brian Manusama, Anthony Mullen

Summary

VCAs across channels allow more-personalized customer conversations, improved extreme self-service, and for predictive models to augment existing tools. Application leaders supporting CRM and CX must consider different VCA capabilities and what to ask of vendors for such initiatives.

Table Of Contents

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