Gartner Research

Hype Cycle for Blockchain Business, 2019

Published: 30 July 2019

ID: G00390391

Analyst(s): Rajesh Kandaswamy , David Furlonger


Business leaders and CIOs are continuing to investigate blockchain technologies via proof of concepts and consortia initiatives. Prepare for blockchain-led changes by looking at how the five core elements of blockchain will impact the structure, opportunity and threats of digital business.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Blockchain for Lead Generation
    • Blockchain for Advertising
    • Blockchain Data Exchanges
    • Blockchain Society
    • Digital/Cryptocurrency Fiat
    • Blockchain in 3D Printing
    • Blockchain for Customer Service
    • Decentralized Autonomous Organization
    • Smart Assets
    • Blockchain-Based ACH Payments
    • Blockchain and IoT
    • Blockchain Business Models
    • Stablecoin
    • Strategic Tokenization
    • Blockchain in Media and Entertainment
    • Blockchain in Retail
  • At the Peak
    • Blockchain in Oil and Gas
    • Blockchain in Utilities
    • Cryptocurrency Custody Services
    • Blockchain in Gaming
    • Blockchain in Healthcare
    • Cryptocurrency and Blockchain Regulation
    • Blockchain in CSPs
    • Blockchain in Logistics and Transportation
    • Blockchain in Supply Chain
    • Smart Contracts
    • Blockchain in Insurance
    • Blockchain in Education
    • Blockchain Rewards/Loyalty Models
    • Blockchain in Government
  • Sliding Into the Trough
    • Blockchain Consortium
    • Blockchain in Banking and Investment Services
    • Blockchain
    • Distributed Ledgers
    • ICOs
    • Cryptocurrencies
    • Digital Asset Exchanges
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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