Gartner Research

Hype Cycle for Retail Technologies, 2019

Published: 31 July 2019

ID: G00369951

Analyst(s): Kelsie Marian


Retail CIOs can use this Hype Cycle to advise the business areas on how to cut through market hype when prioritizing retail technology investments to support unified retail commerce in a digital business environment.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
    • Selected Transformative Technologies
  • Off the Hype Cycle
  • On the Rise
    • Digital Twins for Retail
    • Contextualized Real-Time Pricing
    • Unified Commerce Ecosystem
    • Smart Shelf
    • Blockchain in Retail
    • Smart Check-Out
  • At the Peak
    • Distributed Order Management
    • Algorithmic Retailing
    • Customer Engagement Hub
    • Robotic Process Automation
    • Mixed Reality
    • Conversational Commerce
    • Visual Search
  • Sliding Into the Trough
    • 3D Printing in Retail
    • Smart Robots
    • Intelligent Virtual Store Design
    • Computer Vision
    • AI in Retail
    • Cognitive Expert Advisors
    • Employee Recognition and Reward Systems
    • Workforce Analytics
    • RFID (Item)
    • Real-Time Store IoT Platform
  • Climbing the Slope
    • Unified Merchandise Planning
  • Entering the Plateau
    • Algorithmic Merchandise Optimization
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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