Gartner Research

A Day in the Life of a Digital Product Manager

Published: 31 July 2019

ID: G00400672

Analyst(s): Deacon D.K Wan


IT often struggles to reap the full rewards of the product-centric IT operating model compared to leading organizations. Application leaders must orchestrate the change with business stakeholders to innovate with digital product management practices and maximize the business value delivered.

Table Of Contents


  • Introduction
  • Establish a Product Management Practice That Serves and Orchestrates All Stakeholders
  • Define and Promote the Role of Digital Product Management to Ensure Everyone Understands the Transition to the Product Model
    • Help Stakeholders Understand What Product Managers Do and How They Prioritize Their Work
    • The Wisdom of Leading Product Managers
  • Leverage Insights From Leading Product Managers on How to Work Effectively With Many Different Stakeholder Types

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