Gartner Research

Market Trends: Concerns for Cybersecurity and Privacy Are Negatively Impacting Consumer Brands

Published: 05 August 2019

ID: G00389982

Analyst(s): Mikako Kitagawa


Consumers’ concerns on data security and privacy have become a key influencing factor for trusted brands. Companies are closely evaluated by consumers about how they handle the data. Cybersecurity and privacy must be a top priority element when building a strong brand reputation.

Table Of Contents


Market Trend

  • Privacy Protection as a Viable Differentiator to Build a Strong Consumer Brand
    • Consumers Store More Personal Content in Cloud and Look for Data Security and Privacy Protection
    • Governments Step In and Introduce Regulations to Protect Personal Data
    • Consumers Look at How Companies Handle or Protect Data and Privacy
    • Privacy Protection Can Be a Viable Differentiator in Building a Strong Consumer Brand

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