Gartner Research

Hype Cycle for User Experience, 2019

Published: 07 August 2019

ID: G00390318

Analyst(s): Brent Stewart


User experience is a core competency for digital transformation and digital business. Application leaders should use this Hype Cycle to decide whether to adopt, explore and prioritize the hyped technologies related to UX.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • DesignOps
    • IoT-Enabled Applications
    • Multiexperience Development Platform
  • At the Peak
    • Customer Journey Analytics
    • Design Sprints
    • Digital Experience Platforms
    • Chatbots
    • Conversational User Interfaces
    • Motion Design
    • Agile Research
    • Progressive Web Apps
    • Service Design
  • Sliding Into the Trough
    • Design Thinking
    • Inclusive Design
    • Virtual Assistants
    • Augmented Reality
  • Climbing the Slope
    • UX Tools
    • Gamification
    • Virtual Reality
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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