Gartner Research

Drive IoT Product Strategy Based on OEMs’ Benefit Priorities

Published: 12 August 2019

ID: G00441388

Analyst(s): Alfonso Velosa , Peter Havart-Simkin

Summary

Surveys of OEMs and other externally focused enterprises conducting IoT projects demonstrate their focus on their end customer data and using it for product improvement and new revenue. IoT product managers should drive their IoT product and service strategy based on these OEM customer priorities.

Table Of Contents
  • Key Finding
  • Recommendation

Analysis

  • IoT Product Managers Should Emphasize Business Outcomes to OEMs
    • Key Survey Result Findings and Analysis

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client