Gartner Research

Magic Quadrant for Digital Commerce

Published: 22 August 2019

ID: G00398174

Analyst(s): Jason Daigler , Mike Lowndes , Sandy Shen , Yanna Dharmasthira , Christina Klock , Penny Gillespie

Summary

Digital commerce platform complexity continues to increase due to constant changes in product offerings and functionality, technology delivery, and pricing models. We evaluate the viability of 13 vendors to assist application leaders supporting digital commerce in making an objective evaluation.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe (Magento)
    • BigCommerce
    • commercetools
    • Digital River
    • Elastic Path
    • Episerver
    • Oracle
    • Salesforce
    • SAP
    • Shopify
    • Sitecore
    • Unilog
    • VTEX
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Honorable Mentions

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Niche Players
    • Visionaries

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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