Gartner Research

Forecast Analysis: Social Software and Collaboration in the Workplace, Worldwide

Published: 23 August 2019

ID: G00411248

Analyst(s): Mike Gotta , Hai Swinehart , Craig Roth


The general market for social software and collaboration in the workplace has fractured into many separate collaboration capabilities that are often bundled into other products. This market is expected to grow from an estimated $2.7 billion in 2018 to $4.8 billion by 2023.

Table Of Contents
  • Forecast Assumptions
  • Market Impacts
  • Notable Changes

Forecast Data Summary

  • Trends That Impact Collaboration/Social Software Market Overall

Forecast Model Summary

Influencing Factors and Assumptions

  • General Influencing Factors
  • Influencing Factor: Social Software and Collaborations Will Increasingly Be Contextually Integrated Across a Broad Range of Applications
    • Forecast Assumption: By 2023, we expect nearly 60% of enterprise application software providers alone will have included some form of social software and collaboration functionalities in their software product portfolios.
  • Influencing Factor: Automation and Economic Development Accelerate Growth in Frontline Workers
    • Forecast Assumption: By 2023, the number of frontline workers in the world will increase to 1.14 billion, with more than four-fifths of that growth coming from the emerging world.
  • Influencing Factor: Buying Decisions Are Becoming Driven by Categories Within the Social Software Market That Reflect Specific Business Needs, and by Market Adjacencies
    • Forecast Assumption: By 2023, 53% of knowledge workers will rely on graph-based applications that enable self-organized teams to manage nonroutine collaborative work.

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