Gartner Research

Gartner Magic Quadrant for CRM Lead Management

Published: 23 September 2019

Summary

Marketers see analytics and content management as key to CRM lead management success. In response, vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales coordination. Use this research to evaluate effective CRM lead management solutions.

Included in Full Research

  • Vendor Strengths and Cautions
    • Acoustic (formerly IBM)
    • Acquia (Mautic)
    • Act-On
    • Adobe (Marketo)
    • bpm’online
    • CRMNEXT
    • HubSpot
    • Impartner
    • Oracle
    • Pegasystems
    • Salesforce
    • SAP
    • SugarCRM (Salesfusion)
    • X2Engine
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Honorable mentions
  • Technology
  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players
  • What Is CRM Lead Management?
  • How Should You Use This Magic Quadrant?
  • How Is the Market Evolving?
  • Market Consolidation

Analysts:

Ilona Hansen,  Julian Poulter,  Noah Elkin,  Christy Ferguson

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The Magic Quadrant: Your view into smarter technology purchases

How does a Gartner Magic Quadrant™ work?

A Magic Quadrant is a tool that provides a graphical competitive positioning of technology providers to help you make smart investment decisions. Thanks to a uniform set of evaluation criteria, a Magic Quadrant provides a view of the four types of technology providers in any given field:

Leaders execute well against their current vision for changing market rules but do not yet execute well.

Visionaries understand where the market is going or have a vision for changing market rules but do not yet execute well.

Niche Players focus successfully on a small segment or are unfocused and do not out-innovate or outperform others.

Challengers execute well today or may dominate a large segment but do not demonstrate an understanding of market direction.

The Magic Quadrant is more than just a diagram. You also get:
Custom category weighting

Weight critical vendor categories to get insights tailored to your business priorities.

Historical perspective

See how the vendor space has evolved through the years to better understand overall trends and upstarts.

User reviews

Read what your peers have to say about the solutions they've implemented.

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