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Gartner Research
Gartner Magic Quadrant for CRM Lead Management
Summary
Marketers see analytics and content management as key to CRM lead management success. In response, vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales coordination. Use this research to evaluate effective CRM lead management solutions.
Published: 23 September 2019
ID: G00374025
Analyst(s): Ilona Hansen , Julian Poulter , Noah Elkin , Christy Ferguson
Table Of Contents
Market Definition/Description
Magic Quadrant
- Vendor Strengths and Cautions
- Acoustic (formerly IBM)
- Acquia (Mautic)
- Act-On
- Adobe (Marketo)
- bpm’online
- CRMNEXT
- HubSpot
- Impartner
- Oracle
- Pegasystems
- Salesforce
- SAP
- SugarCRM (Salesfusion)
- X2Engine
- Zoho
- Vendors Added and Dropped
- Added
- Honorable mentions
Inclusion and Exclusion Criteria
- Technology
Evaluation Criteria
- Ability to Execute
- Completeness of Vision
- Quadrant Descriptions
- Leaders
- Challengers
- Visionaries
- Niche Players
Context
- What Is CRM Lead Management?
- How Should You Use This Magic Quadrant?
Market Overview
- How Is the Market Evolving?
- Market Consolidation
Gartner Recommended Reading
- Ability to Execute
- Completeness of Vision
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