Gartner Research

The Gartner Digital Business Value Model: A Framework for Measuring Business Performance

Published: 17 October 2019

ID: G00359717

Analyst(s): Paul Proctor , Srinath Sampath , James Anderson , Michael Smith


The DBVM is a set of common business outcomes across traditional and emerging digital business models. CIOs can use the corresponding catalog of leading indicators, which connects dependencies to desired business outcomes for planning and reporting, to guide investment decisions.

Table Of Contents


  • Introduction
  • Digital Business Creates Additional Complexity
  • The DBVM Overview
  • Target Audience
  • Guiding Principles for Metric Selection
  • Implement the Digital Business Value Model at a P&L Level
  • The Business Risk Model
  • Getting Started With the Digital Business Value Model
  • Applications of the Digital Business Value Model

Recommended Reading

  • High-Level Business Aspects
  • Business Focus Areas
  • Aggregates
    • Prime Metrics

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