Gartner Research

How to Craft a Modern, Actionable Data and Analytics Strategy That Delivers Business Outcomes

Published: 22 October 2019

ID: G00378458

Analyst(s): Mike Rollings , Frank Buytendijk


The role of data and analytics is changing, from being a stand-alone discipline to becoming a catalyst for digital strategy or transformation. Data and analytics leaders should create a strategy and operating model that conceives data-driven business opportunities and orchestrates enterprise action.

Table Of Contents


  • Conventional Data and Analytics Strategy and Service Delivery Cannot Satisfy the Digital Business Demands
  • Create a New Foundation for Modern D&A Strategy With DASOM
  • Data-Driven Vision: Focus on Business Purpose
  • Stakeholder Outcomes: Target What Your Stakeholders Care Most About
  • Value Propositions: Align All Stakeholder Expectations
  • Capabilities and Deficits: Determine Gaps to Fill for Execution
  • Next: Design Your D&A Operating Model

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