Gartner Research

How to Craft a Modern, Actionable Data and Analytics Strategy That Delivers Business Outcomes

Published: 22 October 2019

ID: G00378458

Analyst(s): Mike Rollings , Frank Buytendijk

Summary

The role of data and analytics is changing, from being a stand-alone discipline to becoming a catalyst for digital strategy or transformation. Data and analytics leaders should create a strategy and operating model that conceives data-driven business opportunities and orchestrates enterprise action.

Table Of Contents

Analysis

  • Conventional Data and Analytics Strategy and Service Delivery Cannot Satisfy the Digital Business Demands
  • Create a New Foundation for Modern D&A Strategy With DASOM
  • Data-Driven Vision: Focus on Business Purpose
  • Stakeholder Outcomes: Target What Your Stakeholders Care Most About
  • Value Propositions: Align All Stakeholder Expectations
  • Capabilities and Deficits: Determine Gaps to Fill for Execution
  • Next: Design Your D&A Operating Model

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.