Gartner Research

Messaging Tactics for Tech CEOs to Differentiate Against Hyperscale Cloud Providers

Published: 23 October 2019

ID: G00450520

Analyst(s): Naveen Mishra , Sid Nag


The global public cloud service market is predicted to grow 17.6% to reach nearly $232.7 billion in 2019. Although the top five IaaS providers account for 77% market share, tech CEOs of emerging CSPs still have an opportunity to grow their business through differentiated messaging.

Table Of Contents
  • Key Challenges



  • Differentiate Messaging by Focusing on Specialized Use Cases, Geographic Regions or Specific Application Scenarios Relevant to Supporting Digital Initiatives
  • Create High-Impact Messaging by Engaging With Customers Based on Their Position in the Overall Cloud Adoption Maturity Roadmap
  • Accelerate Engagement With Business Buyers by Turning Current Technology-Centric Messaging Into a Business-Related Narrative

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