Gartner Research

Market Guide for Social Marketing Management

Published: 31 October 2019

ID: G00376887

Analyst(s): Elizabeth Shaw , Jay Wilson


Social marketing management tools are evolving to support social marketing’s growing contribution across the customer journey. Marketing leaders can use Gartner’s Market Guide to navigate this dynamic category and explore the tools to best meet their needs.

Table Of Contents

Market Definition

  • Market Description

Market Direction

  • Social Marketing Leads as the Most Used Channel for Multichannel Marketing Strategies
  • Marketers Rank Social Marketing as the Leading Investment for Supporting Marketing Strategies
  • Social Marketers Focus Efforts on Advertising, Customer Service and Customer Engagement Opportunities
    • Social Marketing Takes a More Meaningful Role in Customer Care and Engagement Interactions
  • Tool Consolidation Is Growing
  • Dissemination of Social Data and Insights Is Critical

Market Analysis

Representative Vendors

  • Market Introduction

Market Recommendations

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