Published: 06 November 2019
Summary
Dynamic creative optimization can make advertising more relevant and successful. Marketing leaders can use DCO to improve the effectiveness of display, social and video ads. Programmatic machine-learning-based DCO is widely available from five categories of providers.
Included in Full Research
- How Successful Advertisers Use DCO
- Tactical Categories
- Personalize Products and Offers
- Improve Campaign Execution
- Adapt Creative Elements
- Use the Consumer’s Context
- Test and Optimize
- The Key Components of a DCO Campaign
- How to Design a DCO Campaign
- Choose Success Metrics
- Audit Available Data
- Prioritize Impact
- Produce Creative Elements
- Develop Rules and Triggers
- Measure and Optimize
- Pick the Right Partner