Gartner Research

Predicts 2020: Marketers, They’re Just Not That Into You

Summary

Marketing leaders’ quest to craft more direct and intimate connections with consumers by gathering data will not abate. But, these efforts will fail to deliver the results they seek, increasingly backfire publicly and force marketers to retrench.

Published: 11 November 2019

ID: G00433856

Analyst(s): Charles Golvin Benjamin Bloom Jennifer Polk

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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