Gartner Research

Marketing Technology Survey 2019: Marketers Boost Martech Efficacy Through Disciplined Planning and Collaboration With IT

Published: 14 November 2019

ID: G00713508

Analyst(s): Charles Golvin , Benjamin Bloom

Summary

Marketing technology leaders are strengthening collaboration efforts with IT as they plan, implement and optimize martech investments. This survey highlights ongoing struggles with marketing technology utilization, as well as the importance of structured planning to achieving martech effectiveness.

Table Of Contents

Overview

Survey Objective

Data Insights

Methodology

Definitions

Gartner Recommended Reading

Notes

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