Gartner Research

Marketing Technology Survey 2019: Marketers Boost Martech Efficacy Through Disciplined Planning and Collaboration With IT

Published: 14 November 2019

ID: G00713508

Analyst(s): Charles Golvin , Benjamin Bloom


Marketing technology leaders are strengthening collaboration efforts with IT as they plan, implement and optimize martech investments. This survey highlights ongoing struggles with marketing technology utilization, as well as the importance of structured planning to achieving martech effectiveness.

Table Of Contents


Survey Objective

Data Insights



Gartner Recommended Reading


©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.