Gartner Research

Maverick* Research: Emotion AI Will Become You Without Your Knowledge

Published: 26 November 2019

ID: G00450630

Analyst(s): Gavin Tay , Bern Elliot , Annette Zimmermann


As artificial intelligence learns to read human emotions, its ability to emulate and manipulate individuals will grow. Laws and morality must shift to meet this new challenge, guide principled use and protect people’s innermost states. (Maverick research exposes unconventional thinking and advice.)

Table Of Contents
  • Specific Maverick Caution
  • Maverick Findings
  • Maverick Recommendations

*Maverick Research


  • Human Behavior Will Change in Response to Emotion AI
  • Emotion AI Will Advance Faster Than Society Can Adjust To
  • Emotion AI Will Be More Manipulative Than Traditional Advertising and Will Act Autonomously on Your Behalf
    • Data Protection Laws Don’t Apply, Currently
  • What Can Be Done
    • Governments
    • Businesses
    • People

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.