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Account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable business value.
Published: 05 December 2019
ID: G00381412
Analyst(s): Noah Elkin , Todd Berkowitz
Market Definition
Market Direction
Market Analysis
Representative Vendors
Market Recommendations
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