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Gartner Research
Market Guide for Account-Based Marketing Platforms
Summary
Account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable business value.
Published: 05 December 2019
ID: G00381412
Analyst(s): Noah Elkin , Todd Berkowitz
Table Of Contents
Market Definition
- Market Description
Market Direction
Market Analysis
Representative Vendors
- Market Introduction
- Vendor Profiles
- 6sense
- Demandbase
- Dun & Bradstreet
- Engagio
- Evergage
- Jabmo
- Leadspace
- Madison Logic
- Mintigo
- RollWorks, a Division of NextRoll
- TechTarget
- Terminus
- Triblio
Market Recommendations
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