Published: 10 December 2019
Summary
Enterprise marketplaces help organizations embrace digital business models by engaging with ecosystem partners and generating new revenue. Application leaders for digital commerce technologies should understand the technical and operational imperatives to successfully build and operate marketplaces.
Included in Full Research
- Understand Marketplace Roles and Functions
- Gartner’s 11 Imperatives for Organizations When Building an Enterprise Marketplace
- 1. Organizational Structure
- 2. Monetization
- 3. Product Diversity
- 4. Unified Commerce Experience
- 5. Seller Recruitment and Onboarding
- 6. Product Taxonomy and Search Management
- 7. Seller Tools
- 8. B2B Functionality
- 9. Payment and Financial Management
- 10. Technology Solution
- 11. Integration