Gartner Research

Update Your Application Strategy to Exploit Emerging Digital Experience Technologies

Published: 16 December 2019

ID: G00464651

Analyst(s): Deacon D.K Wan

Summary

Application leaders are overwhelmed by operational support, preventing innovation with emerging digital experience technologies — such as multiexperience and AR/VR. Application leaders must work with business stakeholders to enable, orchestrate and design business innovation in user experience.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Expand Your Application Strategy to Exploit New Digital Experiences
  • Link Technology to Business Opportunities by Orchestrating Experiments Including Possible Business Process Changes
  • Design Solutions That Address Unmet Business Needs and Shape Emerging Ecosystems

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