Gartner Research

Update Your Application Strategy to Exploit Emerging Digital Experience Technologies

Published: 16 December 2019

ID: G00464651

Analyst(s): Deacon D.K Wan


Application leaders are overwhelmed by operational support, preventing innovation with emerging digital experience technologies — such as multiexperience and AR/VR. Application leaders must work with business stakeholders to enable, orchestrate and design business innovation in user experience.

Table Of Contents
  • Key Challenges



  • Expand Your Application Strategy to Exploit New Digital Experiences
  • Link Technology to Business Opportunities by Orchestrating Experiments Including Possible Business Process Changes
  • Design Solutions That Address Unmet Business Needs and Shape Emerging Ecosystems

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.