Gartner Research

Consider Multiexperience Development Platforms for Your App Strategy

Published: 06 January 2020

ID: G00465587

Analyst(s): Evan Neufeld , Charles Golvin , Mike McGuire

Summary

Development platforms have removed the boundary between web and mobile development efforts to meet customer expectations of building across digital touchpoints. Marketing technology leaders should assess multiexperience development platforms as a means of developing the best app user experiences.

Table Of Contents

Analysis

  • Definition
  • Description
  • Benefits and Uses
    • Adoption Rate
  • Risks
  • Evaluation Factors
  • MXDP Alternatives
  • Recommendations

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