Published: 10 March 2020
ID: G00722053
Analyst(s): Augie Ray , Zachary Weinberg , Mike McGuire , Andrew Frank
COVID-19 coronavirus is impacting global business operations at an alarming rate, and the epidemic is also affecting marketing planning, operations and execution. CMOs must develop a range of contingency plans to address changing customer needs and disruptions to workplaces, events and tactics.
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