Gartner Information Technology Research

March 2020 Update: Actions CMOs Must Take Now to Prepare for the Impact of the Coronavirus and COVID-19 Disease

Published: 10 March 2020

ID: G00722053

Analyst(s): Augie Ray , Zachary Weinberg , Mike McGuire , Andrew Frank


COVID-19 coronavirus is impacting global business operations at an alarming rate, and the epidemic is also affecting marketing planning, operations and execution. CMOs must develop a range of contingency plans to address changing customer needs and disruptions to workplaces, events and tactics.

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