Gartner Research

Use ROI Calculation Platforms and Tools to Convey Value to Prospective Buyers

Published: 13 March 2020

ID: G00465887

Analyst(s): David Yockelson


Technology buyers need providers to quantify the business or operational impact of their offerings. Product marketers need to provide ways to uncover, determine and show potential value to support lead generation and nurture efforts.

Table Of Contents
  • Key Challenges



  • Determining Buyer Value Drivers and Your Related Value Propositions
  • Pinpoint Your Value Propositions
  • Transform the Value Levers Into ROI
    • Doing the Math
  • Compare and Demonstrate Your Superior Return
  • Automating the Value Creation, Calculation and Marketing Process
  • Emerging Themes

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